Does RFID needs a new justification model?

RFID industry has faced multiple issues like privacy concerns, poor ROI and hype. It raises a valid question about RFID. Does RFID need a new justification model? I came across a wonderful article about this question on RFID Update.

This article is interesting from an entrepreneur’s point of view and gives some intriguing ideas to justify ROI for RFID. The Real Options Theory, generally used in the valuation of stock and other options, is used in this article. If you want to learn more about Real Options Theory, check the link here or check out this book:

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